VITA Daily Recently Featured Osero

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VITA Daily recently featured Osero, calling us Canada's first functional fragrance brand. The piece traces how the idea for Osero began, Nate's realization, after moving to Vancouver Island, that the small rituals we already use to shift our mood (music, movement, breathwork) had an obvious gap: fragrance.

The article walks through Chapter 01, our three fragrances, and how each one was built around a feeling rather than a single scent profile. It also gets into the less visible part of the process, the neuro-active materials, the technical work behind "sophisticated fine fragrance while simultaneously considering mood," and the fact that Chapter 01 launched as a deliberately small first batch of just 500 units.

Our favorite part is where the piece lands. As the writer put it,

"maybe the next question is simply: how do I want to feel?" 

That's the question Osero was built to ask.

Read the full feature on VITA Daily →