Founder StoriesOct 7, 20262 min read

EXPAND, Our Most Reached-For Fragrance So Far.

Since launching Osero last month, one fragrance has stood out as the one people seem to reach for first:

EXPAND - Citrus-Forward. Awake + Focus.

In some ways, that makes sense to us. EXPAND was built around a feeling that is easy to recognize, that moment when you want to feel clearer, more switched on, and ready to move forward.

It opens bright with grapefruit, melon and petitgrain give it that immediate lift, while bergamot, ginger, pink peppercorn and juniper berry bring energy and movement through the heart of the fragrance.

Then it settles.

Cedarwood, neroli and cardamom give the drydown more depth, warmth and structure, so it doesn’t stay sharp or overly citrus-forward on skin.

That balance was important to us.

None of our fragrances were designed to feel traditional. They’re complex and sophisticated, yet still made to move with you through the day and become part of how you live, work, move, and reset.

Something you naturally reach for before heading out the door, before sitting down to create, before a run, on your way to a photoshoot, or simply because you want to feel a little more awake and switched on to who or what’s in front of you.

And because this is Osero, the scent is only one layer.

EXPAND is also formulated with CircAlys™, a neuro-active derived from Green Chiretta and selected around the state we wanted the fragrance to support:

That switched-on feeling, energized focus.

That combination is what makes EXPAND feel distinctly Osero to us - the aroma creates the first impression, the fragrance structure carries it through the day,

and the functional layer adds another level of intention underneath it.

Maybe that’s why people are gravitating toward it.

It’s bright without being obvious.

Fresh without feeling simple.

Energizing without becoming loud.

Easy to imagine fitting into real life.

And so far, EXPAND is the one we keep getting the most DMs about - the they keep telling us they’re reaching for first.

— Nate + Robyn

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