Inside the Lab: How We Formulated Release 01

Getting these three fragrances right meant round after round with our perfumer, refining each formulation until it did more than just smell beautiful.

Every batch came back with detailed notes on structure, longevity, and the exact feeling it created, because that's what we were actually testing for. Precision. Some versions were close. Others sent us back to reformulate entirely. We turned down more than one fragrance that smelled incredible but didn't perform the way we needed it to.

We wouldn't sacrifice scent, and we wouldn't sacrifice function. Facilitating that pathway is the whole point. This invisible space, a frontier of sorts, was the most fun kind of serious. Fine fragrance, plant essences, neuroscience in real time, this has been our world, and we can't wait to fully open it up to you. We're proud of where we landed.

What we're sharing is only a small piece of that process. We wanted you to see part of what it actually took to arrive at Release 01, not just the finished bottle.

More soon.

Nate + Robyn