The Story Behind Our Name

A name that expands with you.

Naming something is a kind of birth. It’s a declaration, a direction, a little piece of soul.
We didn’t rush the name Osero—it arrived through stillness. Through intention. Through the feeling we wanted to create, and the space we wanted to hold.

Osero pulls from layered roots. Ser, in Spanish: to be. A grounding verb. A way of existing. Sero, a shortened form of serotonin: the neurotransmitter that shapes mood, sleep, digestion, and connection. We borrowed it not for the science alone, but for the emotion. For the idea that scent can support how we feel subtly, quietly, powerfully.

Visually, the wordmark was designed to feel both confident and calm. Sculpted but soft. The letters fall into one another like breath. And the two O’s? They hold space. They represent expansion—like sound waves or breath or scent traveling through space and time.

That same symbolism lives in our icon. Developed from the intersection of the O’s, it captures the ripple of fragrance as it moves outward, reaching memory, mood, and moment. A mandala-like shape that expands, rotates, evolves—but always returns to centre.

To us, Osero is more than a name.
It’s a visual expression of nature, science, and art intersecting.
Of scent evolving across time and space.
Of recentering to a State of Now.

And as a symbol, it stands for what we hold close:
Authenticity. Vulnerability. Creativity. Curiosity.
A foundation for something ever-growing, ever-expanding.